By: pankaj more
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|Wednesday, 15-Jun-2011 07:42
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welcome to seo imformation site
what is search engine optimization
Most people – ok, almost everyone outside the SEO industry – equate SEO with getting the #1 ranking for your
website in Google.
But SEO is much more than that. There are 3 main steps in the SEO process:
First, like any business, you need to identify your audience (your target market). Not only are you setting your
website’s goals and profiling your audience, at this stage you are also scouting your competition and evaluating
what you need to do in order to ‘dominate’ this particular sector.
Second, you take steps to get your website rank as high as possible in the search engines for those keywords
that this audience is most likely to use. This involves things you do to the site itself (if you are setting up a new
website then you should ensure that it is search engine friendly from the ground up). It also includes off-site
activities which are all geared towards the process of having other websites link to yours.
Third, you constantly track your website’s progress in the search engines and make adjustments to your SEO
strategy as necessary.
While we define SEO, it is important to also clarify that SEO does not encompass other online activities that are
designed to bring traffic to (or promote) your website.
Why Search Engine Optimize
Everyday, millions of people search the web to find out what they look for. If
your website doesn't come up top in the results, you lose your business to your
competitors. SEO is important not only because it brings lots of visitors to your
website, but also because it helps to increase the return on investment, if
harnessed properly. Say for example, you have a website that sells mobile
phones online. Optimizing the site for targeted keywords like 'low cost mobile
phones' would bring it to the top results on popular search engines. This would
in turn bring prospective customers to your site, which would result in higher
However, Search Engine Optimization (SEO) is a process that requires patience,
careful planning, and a long-term approach. Don't worry, here are 4 easy steps
that will help you get started with optimizing your website.
a) Create traffic targeted content
Identify the keywords, i.e., words or phrases using which your potential customers
will search the web. Example, if you are a hair salon, they will probably search
using the keywords "hair cut", "hairstyle", etc. After identifying and gathering a
set of keywords, categorize them under various themes and write web contents
on those themes. That is, under the "hairstyle" theme, you can put keywords
such as hairstyles, crew cut, long cut, short cut, curly cut, layered cut, etc.
Using a Keyword Suggestion tool, you can see how many people search for a
Any keyword for which the number of listings is less and the number of searches
is more gives you a better chance of ranking higher than keywords for which
the listings are more and the searches are less. Once you got the right keyword,
use it appropriately in the page so that the page appeals to both the visitors
and the Search Engines.
HTML tags such as title tags and meta tags also play a role in ranking top on
search engines. These tags must contain only relevant keywords. Neither fill
these tags with keywords that don't appear in the content nor leave them
b) Make your pages Search Engine Ready
Check if your pages are search engine ready, i.e., are they crawlable by search
engine spiders, is there something in them that will make the Search Engine
neglect the page or give it a lower ranking.
To make your pages search engine ready
• Your website content must be readable. For the sake of appearing top
on the search engines, do not make the content clumsy by repeatedly
using the keywords. These kinds of clumsy sites may get top rank, but
won't get readers.
• Add only relevant keywords: Do not stuff the website content, title tag,
and meta tags with too many keywords. The keywords that are provided
in the title and meta tags must appear in the website content.
• Do not add invisible text: Most of the search engines find them out and
ban those sites.
c) Submit your site to Search Engines.
Now that you have made your site search engine ready, start submitting it to
the popular search engines. That way, they know your site exists. Some searchengines may require periodical submission. If you find the submission process
tough, get a Site Submission tool available on the web. (More on Submitting to
d)Track your performance
Often times, people complain that their position in search engines has gone
down. We must not forget that Search Engine Optimization is an ongoing process
for reasons like, Search Engines changing their algorithm frequently, new sites
coming up for the same keywords as yours, your watch sites (competitor sites)
optimizing themselves for search engines and so on. Thus, it is important you
keep track of where you rank for each of your keywords in the most important
search engines and constantly modify the content so that search engines know
that your page is active. This enhances your rank on the search results.